Soon after chatting with Stricklin from Lume Cube, I suctioned a Lume Cube AIR lighting kit ($50) to my MacBook Pro. Along the way to videoconferencing’s moment, the apps that host awkward exchanges, shoddy audio, the laundry pile in the background, and the cat butt in the foreground became the exact same apps we use for life-changing interviews and international media appearances. People are so polished, so darn glib in professional media appearances, whereas at least 40 percent of private video chats are made up of phrases like, “Sorry, go ahead-oh, OK, what I was going to say was-no no, you go.” (Data source: personal experience.) But our new reality involves work chats that fall somewhere in between.
The apps that host awkward exchanges, shoddy audio, the laundry pile in the background, and the cat butt in the foreground became the same apps we use for job interviews and media appearances.Īt first I thought Stricklin’s comparison between a nightly news broadcast and a Skype call was overdrawn.
“You’re already at an arm’s length and ‘remote’ from your coworkers, so we have to do everything possible to enhance that personal experience.” You Zoom call, you, you FaceTime in,” says Riley Stricklin, the cofounder and president of Lume Cube. “A lot of companies have policies now where you don’t call into meetings anymore. More recently, world events have been contributing to videoconferencing’s momentum: As one venture capitalist inevitably pointed out, the stock price of video tech company Zoom is on the rise because concerns about Covid-19 have put a halt on business travel.Įven before the threat of a pandemic loomed, videoconferencing was transforming the way we work. You could easily multitask while you’re conferencing in via phone, but during a video chat you’re forced to look your colleague, or roomful of colleagues, in the eye. The technology is supposed to provide remote workers a simulacrum of those in-office, face-to-face connections. With all this remote working, videoconferencing is having a moment.
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